Newnham Family Dental

Summary

We created a transmedia storyworld for our client Dr Mark Shih, the principal dentist and founder of Newnham Family Dental, across multiple social media platforms, including YouTube, Instagram, TikTok, Facebook and Mandarin Chinese social media platform RED. In less than 3 months, we helped our client gain over 10,000 followers.

‍

What we've done

1. Concept development

2. Character building

3. Scriptwriting

4. Production

5. Editing

6. Scheduling and copywriting

‍

We've got work to do

We helped Newnham Family Dental build a social media presence. After some research, we planned a fortnightly filming schedule for them to generate educational dental hygiene content to establish the client's credibility as a dentist. We designed, filmed, edited, and published short, attention-grabbing content (15 videos a month).

Working closely with the marketing team at Newnham Family Dental, we achieved outstanding results, with the best-performed single post gaining 50,000+ views and 2,000+ followers.

‍

Newnham Family Dental asked us to help

— Create a new social media character and a transmedia storyworld from scratch

— Discover and continuously develop the character's image and style

— Develop content suitable to the character's style

— Provide an all-in-one service from conception to posting

Mandarin-speaking consumers are still a mostly untapped market for some small businesses in Australia. We understand your brand culture and translate your product and service to a new market, which is vital for a social media campaign.

‍